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Gaby Romero, Vice President Digital

Gaby Romero is a multicultural communications executive with over 15 years of agency experience in reputation management, stakeholder engagement, media outreach, and branded content marketing.  Gaby is also a veteran of the Triomphant Communications team, and has worked with Shadwell GP co-founder Monique Tapie since 2014, when they partnered on the U.S. Army Marketing and Research Group (AMRG) client.

Gaby began her career with the Interpublic Group (IPG) of companies, gaining unparalleled experience with Weber Shandwick and the Axis Agency in multicultural communications and establishing herself as an expert in advocacy outreach and digital communications.  During her tenure on the Army account, Gaby was lead Program Manager for African-American and Hispanic partnerships where she developed and implemented strategic partnerships for the Army client that included diversity and inclusion initiatives with non-government organizations (NGOs) in the general advocacy, education and STEM categories.

 

Prior to her work with the Army, Gaby developed her grassroots, influencer and partnership development expertise with clients across the lifestyle, entertainment, automotive and public affairs categories for national and regional campaigns and in major Hispanic consumer markets including New York, California and Texas. Previous clients include the U.S Department of the Treasury for the Directo a su cuenta (“Go Direct”) campaign and the National Academy of Recording Arts and Sciences for the launch of the Latin Academy of Recording Arts and Sciences (LARAS) and the first official Latin Grammy Awards.

 

Gaby is bilingual, fluent in English and Spanish. She holds a B.A. in communications with an emphasis in public relations from the College of Communications at California State University Fullerton. Her passion for advocacy is born of her experience as a first-generation U.S. Hispanic growing up in Queens, New York where she acted as her family’s official translator from the age of five, navigating the multi-lingual, multi-ethnic neighborhoods of the city. She has lived and worked in major Hispanic markets on both coasts and now resides in the great state of Texas.